To mark its arrival as next door neighbours to the BBC at MediaCityUK, the University of Salford wanted a standout project that would showcase them as a leading authority in creative technologies.

To achieve this, we took one of Salford's most famous sons, Lowry, borrowed one of his paintings and quite literally brought it to life.

Erecting huge canvases at the campus and in the city centre, Lowry to Life utilised 'Kinect' motion capture technology to map members of the public, transforming them digitally into characters on Lowry's painting of Manchester's Piccadilly Gardens. As participants moved, their image and actions were projected on to the canvas in front of their very eyes - literally bringing Lowry to Life.

The campaign resulted in masses of coverage, attracting local and global interest on and offline. The ultimate praise came from the Lowry Estate who noted that interest in Lowry work escalated during the time of the campaign. For the University, it allowed them to showcase their digital capabilities on a giant stage.

Have a look at the technology in action here.