In one of the University of Salford's biggest and most important investments to date, campus Principals wanted to unveil the University's move to MediaCityUK in a manner that would convey its understanding of digital creativity.

A timeline of activity that encompassed press activity, social media engagement but most importantly innovative digital stunts and events, all aimed at highlighting the University's future at the heart of this creative hub, was created.

The hero stunt consisted of a guerrilla 3D projection that instantly grabbed the public's attention and highlighted not only the University's imminent move, but demonstrated the investment they had made into new media and technology. A nightime building projection containing a unique code was witnessed by the media plus thousands of citizen journalists who documented the spectacle. Within hours of the launch, the University's own YouTube channel received more than 2,500 hits.

See the show for yourself.