The ambitious newcomer entered the market with an exciting proposition to the chilled fish category; fish and sauce combinations replacing the fuss, mess and confusion of fish cookery with ease confidence and inspiration.

In the early days, relying solely on PR to build the brand, we put together a strategy fusing both on and offline PR that took the brand to 23% unprompted awareness within 18 months.

After introducing it to foodie journalists and bloggers, we brought the personality of the brand to life online with the development of a social media persona and the creation of a channel specific social media strategy.

The Saucy Fish blog engages the target audience with mealtime inspiration and advice, while the Facebook page and Twitter feed adds the human touch to the brand, facilitating interactivity with the growing online community of brand loyalists.

Now an established face on most good supermarkets' chiller isle, the Saucy brand is on TV and to mark its broadcast debut we built a neutral web based hub - 'the Dock', to espouse the virtues of fish cookery.  Its goal is to give the consumer a helping hand in the kitchen with top tips from Saucy chefs, fabulous fish recipes and helpful videos.

The Saucy Fish Co. has now hit its projected sales target of £10 million and has plenty of good ideas still to net.