Finding a man prepared to sing karaoke non-stop for 30-plus hours was a defining moment in the campaign to put a 'racket in a packet' for Poppets, in a marathon attempt to re-energise the noisy chocolate sweets.

Our national Poppets Pop Pickers Karaoke Roadshow made a lot of noise (literally) as it launched with the madcap World Record breaking attempt to set the longest karaoke marathon. Then, an X-Factor style UK touring event, with its own YouTube channel, captured crooners up and down the country allowing viewers to vote for their favorite performer.

The result?  A huge hit, £1 million worth of coverage with hits on Radio 1, local TV stations and most of the major national newspapers plus engagement with some 20 million consumers…. and a World Record.