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Letting the community have its say is nothing new, but managing the groundswell of public opinion in a neutral, online space has proven invaluable to property developers.

As Government policy continues to place more power in the hands of the community, the building industry is faced with a new challenge as it seeks planning permission. For them, being able to demonstrate an ability to garner local opinion now matters more than ever.

The unifying nature of social media often means community attitudes are firmly entrenched before 'traditional' consultation activity even begins. Taking a fresh approach, our response centered on a customisable Online Consultation Portal (OCP), supported by social media monitoring and community engagement, public relations and public affairs expertise.

Our clients in the property sector find our service helps to communicate the benefits of their scheme in real-time alongside the views aired by the community and key stakeholders.

This off-the-shelf service can be tailored to suit any budget, providing a fully integrated and seamless solution to conducting effective public consultation in an increasingly digital world.