As a way of saying thanks to the thousands of UK shoppers who'd voted for SkinKind, we initiated a real and virtual Shower of Kindness; an experiential road show touring major cities in Britain. The campaign was launched with a public engagement event in London's Covent Garden with English rose; TV star Jenni Falconer.

Women (and men) up and down the UK were invited to nominate a mate or family member who, through their endeavours, deserved to be rewarded.

Using social media as the entry mechanic, nominations were gathered via a custom built Facebook app. Lucky nominees then entered the 'shower' as it toured their local city to grab as many rose petals as they could blowing around the animated booth, each translating into pampering prizes.

The concept touched hearts, as the number of nominations was overwhelming; double the predicted estimates on top of nearly 13,000 Facebook Page Likes registered.

It's a neat example of how a good old-fashioned PR stunt can be combined with social media, to deliver a downpour of coverage and genuine social media engagement.