As an emerging brand, with virtually no above-the-line activity, the challenge was to use word-of-mouth to generate consumer interest and launch the brand's sassy values and personality.

To achieve this, we created a burlesque-style campaign and started cheekily whispering about the delights of the irresistible bites of chocolate dessert into the ears of A-listers, fashionistas and journalists. Complemented by seductive sampling, tantalising media relations and climatic online broadcasts, the entire campaign was on brand with a marketing mix that oozed provocation.

The proof of the pudding was shown in just 15 weeks when we served up a generous helping of brand awareness to 70 million consumers, generating over £600,000 of media coverage that boosted sales by three times the forecasted level. Our award-winning consumer PR campaign helped grow the Filthy Food Company into a £2 million brand in just 3 months.