Capitalising on a 'noughties' trend borne out of the closing of the generation gap, we created a travel phenomenon and used it to great effect to position Eurocamp as the family holiday experts.

As grandparents are increasingly more active and adventurous, the desire for parents with young children to share their annual holiday with close family was an emerging trend we coined as 'Gramping'.

Launched with the support of online parenting authority Netmums, Gramping was soon the hot topic of conversation on broadcast media and blogs, generating £250k worth of media coverage across TV, radio, national print media, consumer magazines, online and a buzz of social conversation around the term.

A new and innovative social trend was born and at the heart of it was Eurocamp.

Here's a short film showcasing Gramping in the media.