Putting digital internal communications at the forefront of our
thinking, we developed a long-term programme of activity piloted
during the Vancouver Winter Olympics, which is now gearing up
towards the big event this summer.
To encourage employee participation, three key channels form the
backbone of the programme: a dedicated internal website,
giant 48inch digital screens on every site and a network of
specially recruited 'Olympic' ambassadors.
In terms of content, we provide a full programme of editorial
support from strategy to creation, along with digital creativity
and broadcast for the video screens across all of the company's UK
sites.
So far, engagement and interaction have been impressive; within
the first weeks of launch, employee registration levels were at
36%.