To achieve this, a celebration of village life was born. 'Calor Village of the Year' was set to become a nine year long competition that provided a meaniful anchor point for the brand in UK-wide rural life.

A fully integrated example of corporate comms, the campaign involved comprehensive media partnerships and relations, high profile award events, dedicated bilingual websites, complementing POS promotions and even publicity from Royal visits.

Results for the year equalled £4.1million in media coverage (an increase of over 370% on the previous year) and secured us a CIPR PRide Award for the work.

Calor even received a Royal seal of approval with HRH The Prince of Wales stating; "Village life may not be a tangible monument, but it is just as important and just as precious. I cannot congratulate Calor warmly enough for their invaluable support of it."