The Saucy Fish Co hits TV screens as integrated
campaign launches with Amaze and The Neighbourhood.
The Saucy Fish Co has announced the launch of a new integrated
marketing campaign which includes an above the line TV campaign and
a brand new online food destination.
The online campaign, led by Amaze, includes search and display
advertising, which is integrated with the TV commercial and
designed to drive visitors to The Saucy Fish Co. website, as well
as the creation of an online "Fish Dock", which will provide
inspiration on cooking with fish.
The team will work closely with Amaze PR to drive awareness of
the hub. Amaze PR has been retained by The Saucy Fish Co since the
beginning of the year, with the team tasked to launch the brand,
drive awareness of NPD, secure consumer engagement and create
content across social media channels for The Saucy Fish Co.
The overall aim of the campaign is to increase brand awareness
and to promote key Saucy Fish messaging in line with the product
being available in a broader range of supermarkets - in addition to
Tesco, the brand is now also available at Morrisons, Sainsbury's,
Booths, Budgens and Ocado.
Amaze's Sandra McDowell, Managing Partner, who led the
development of the digital strategy for the campaign, said:
"This was a great opportunity to work with a brand with a really
brilliant story. We knew through our research that, whilst people
are interested in having more fresh fish on their dinner table,
there's still a degree of uncertainty as to how to select and
prepare fresh fish in the home. Saucy Fish products make this
process incredibly simple and their aspiration is to help people
understand the whole category and feel confident in tackling it
themselves. This has been a real team effort, with a number of
brilliant agencies working together to deliver a truly original
campaign."
Simon Smith, Head of Brand at The Saucy Fish Co, added: "Since
launch in 2010 we've seen the brand go from strength to strength.
Through the digital activity, we hope to be offering something
truly unique to our consumers and through the TV ad, raise further
awareness of the Saucy brand and ethos. Complemented with our
current and planned PR activity through traditional and social
media channels, this is a hugely exciting integrated campaign and
demonstrates the scale of the ambition we have for The Saucy Fish
Co. as a brand."