November saw thousands of marketers clamber to register their
brand on Google+ as the social platform opened its doors to
business.
Scenes reminiscent of the great Californian gold rush…is there
actually a pot of gold at the end of this rainbow?
After all, Google has a long history of
developing and then dumping redundant products and Google+ is still
very much in its infancy with an extremely limited user base
consisting of the tech savvy early adopters.
No doubt Google+ will eventually show its true colours, but
brands need to understand that this isn't Google's attempt at
Facebook. It's not even their shot at creating a new revolutionary
social network. Google+ is the adhesive that unifies their empire,
an empire that stretches throughout the entire online spectrum;
search, image, video, location, news, mobile, email, blogging - the
list is endless.
Google+ will indeed present opportunities for brands to connect
with their audiences like never before. The impact that 'social
search' has alone will revolutionise our industry.
But like those who began the American frontier for gold, their
journey into the unknown was fraught with risk. And, although here
at Amaze we're working to map this new resource in order to
expertly guide you, Google+ certainly requires an element of more
haste and less speed.