Amaze PR has been appointed by PZ Cussons to
supports its PR drive for shower gel brand Imperial Leather
SkinKind.
SkinKind, which recently won the prestigious Product of the Year
award in skin care, has tasked the Amaze PR team with capitalising
on its achievement - raising awareness and reassurance levels among
consumers. Amaze PR will also stimulate word of mouth promotion,
dovetailing with Imperial Leather's digital plan to maximise
exposure on Facebook with its 'Random Acts of Kindness' initiative,
which offers fans prizes to say thank you for voting for SkinKind
as Product of the Year.
The agency will deliver a campaign over the next 12 months
incorporating stunt activity, celebrity engagement and a hard
working press office across online and offline channels. They will
also manage social media activity for the brand, working closely
with Imperial Leather's advertising agency TBWA.
Amaze PR Managing Partner Sandra Mcdowell said: "This is a great
win for us and we're brimming with ideas that will help us to
increase awareness, establish authority and educate consumers about
the unique offer of SkinKind."
Rebecca Wilson, Imperial Leather Brand Manager said: "Amaze PR's
response to the brief showed us how well they understood the
SkinKind brand and the tactics proposed will effectively reach and
influence our target audience. Added to the passion and energy the
team showed, we were convinced they are the right agency to take us
forward."